JULY 2022
FRANKFURT AM MAIN !

THE GROUND...

… is a three-day, consumer-facing festival for a young and purpose-driven generation to celebrate optimism about the future.

It’s a platform for brands to connect with a highly influential target group through exciting products, experiences and content.

It’s an invitation for an ever-growing community of like-minded people of all ages, backgrounds and demographics to change perspective on how we think, behave and consume.

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RESPONSIBILITY

DIVERSITY

THE GROUND wants to make the Sustainable Development Goals (SDG) a cultural, experiential, educational experience that brings people together and gets them excited about a more sustainable future.

SUSTAINABILITY

EQUALITY


THE GROUND

Our aim is to introduce a vibrant mix of all aspects of a conscious lifestyle to a broad audience to drive positive change and to educate people to make more informed, sustainable choices.

VIBRANT REMIX

FASHION

PRE-OWNED, CIRCULARITY, DIY, PERSONALIZATION, UPCYCLING, DIVERSE, INCLUSIVE, PURPOSE-DRIVEN

EDUCATION

ADVICE, KEYNOTES, WORKSHOPS, PANEL TALKS

TECHNOLOGY

AR, 3D PRINTING, GAMING, VR, NFT

 

WELLBEING

PHYSICAL ACTIVITY, NUTRITION, SPIRITUALITY, HEALING, MINDFULNESS, BEAUTY

MOBILITY

BIKES, E-MOBILITY, SHARING

NEW FASHION HOTSPOT
FRANKFURT AM MAIN

The pulsating business metropolis of Frankfurt will become the new home to a forward-looking, digital-savvy fashion and lifestyle community.

The focus is on the essential topics for the future of the fashion and textiles industry. Sustainability and digitisation will be reflected and addressed across genres in trade shows, conferences, showcases and events. A new Fashion Week ecosystem is emerging – right in the middle of Europe.

METROPOLITAN AREA WITH HIGHEST PURCHASING POWER

5.8m Population from 180 nations

€94k GDP per capita

13m Visitors per year

52 Universities, colleges and schools

250k Students

CREATIVITY

EMOTIONS

BUSINESS

INSPIRATION

HOW BRANDS CAN PARTICIPATE

BE INTERACTIVE

BRAND POP-UP

Present your latest products in an interactive Brand Pop-up.

Create an immersive brand experience to interact and engage directly with consumers to tell your value-driven stories.

ENCOURAGE SHARING

TALK

Talk about your company’s values and deliver insights.

Spark a conversation through powerful keynotes and panels about fashion, sustainability, digitization and society.

COMBINE PHYSICAL & DIGITAL

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JOIN THE RIDE INTO THE FUTURE 

MEDIA PARTNER