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THE GROUND
7 - 9 JULY 2022
MESSE BERLIN

CELEBRATION OF STYLE & CULTURE

THE GROUND…

… is a completely new festival format where the best of fashion, lifestyle, culture, and diverse perspectives come together. The Ground was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days in July, guests from across Germany and beyond meet to experience innovative brand PopUps, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

ARE YOU READY?
TO MAKE SOME MAGIC?

GET IN TOUCH TO EXHIBIT AT THE GROUND THIS SUMMER

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    Media Partners

    VICE MAGAZINE
    GLAMOUR
    LUXIDERS
    i-D

    PREMIUM GROUP and Shows

    PREMIUM GROUP organises two international fashion trade shows, a content space on the future of fashion and a new festival for style & culture from 7 - 9 July 2022 in Berlin.

    VISIT WEBSITE

    The ultimate Trade Show for Advanced Contemporary Fashion

    VISIT WEBSITE

    Where the progressive Fashion Community creates the Future.

    VISIT WEBSITE

    The interactive Innovation Space for Fashion, Tech and Lifestyle Content

    VISIT WEBSITE