THE GROUND…

… is a completely new festival format where the best of fashion, lifestyle, culture, and diverse perspectives come together. The Ground was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days in July, guests from across Germany and beyond meet to experience innovative brand PopUps, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

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PREMIUM GROUP and Shows

PREMIUM GROUP organises two international fashion trade shows, a content space on the future of fashion and a new festival for style & culture from 7 - 9 July 2022 in Berlin.

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